Ads that work

I’m one of those people who often take advertisements literally. Not because I’m the ultimate consumer but because I’m somewhat cynical and am always dubious about the accuracy of what’s being said. I actually checked up on something I’d heard advertised on the radio and was pleasantly surprised – it was and ad in the series of “Need a …?“ Yellow Pages ads.

‘“Mee-oww” scratch scratch scratch “Mee-oww” scratch scratch scratch … “Need a cat door?“‘

I didn’t trust that you could go to the Yellow Pages and look up ‘cat door’ – but – you can! It’s right there in the handy index at the front … obviously it points you elsewhere but the ad was right. You can find cat doors in the Yellow Pages. And Telecom will be pleased that money was well spent on me – look at all the time I’ve devoted to this from one ad!!